10.08.2015

Webdesign and inspirations

I've worked a large part of this year for a webdesign project (on the finish line for my part) an this allowed me to come back on this kind of projects. As yes, I've done webdesigns in the past years:


It was a time when a CSS style was scaring us!
I've been out for a long because I never understood Wordpress, so I'm back in the race after a few years without any webdesign. I updated myself about technical and graphic tendancies!
Firstly, CSS styles are an easy thing. The hard part I still don't have is nammed Javascript! Then, everything should be responsive so you have to define your site for smartphones, tablets, laptops, PC and maybe in a few years for HD televisors. Then you have to draw flat design. And when you work on it, it seems tha tall the trendy sites are the sames. MySpace may be the one differenciting itself, and its success tells it all: you have to copy AirBnb, which is the main reference since their last year redesign!

But reference doesn't need to be original so it's very funny to find traces of olides that could have been the model, maybe copied by the new designers!
For example the AirBnb's Bélo (yes, they gave it a name... which is just a sound-like the name of the typography they used in their precedant logo, sincerely, that's not great to just copy the others):


It's a nice logo! Well, it's not a logo, it's an icotype, let's be exact about the words...
What's the site? It's about finding a place to sleep, in inhabitants houses.
What does the icoptype look like? A A (the initial of the brand) with a localisation cursor (like un GoogleMap), or maybe a tent (to sleep) either, if you return it, an heart (because of human and nice welcome).
Yes, it looks like all of this.
It also looks like that:


This is from a book about commercial pictures, and #36 is the icotype for a japanese drive-in cinema (I'm very curious to see that IRL one day), drawned in 1975 by Akisato Ueda.

So you become paranoid and you see the evil everywhere!
Flat design is new: a minimalist aesthetic against the Apple's Skeuomorphism where the function was decorated by what it is in real world. Color areas (fast to charge on small web connections), vectorial graphics (that could easily resize without losing), well, it's perfect for responsive.
The best example is the interface for Windows 8...


Noooooo, it can't beeee!!!!
I think that's a false example as AOL was in a technical limitation more than a volontary austerity. Flat designinspirations are more likely in constructivism (and the movements from this one) until the Swiss internationalism.
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1 comment:

  1. Not all are true. Everyone has their own way of thinking but I think they have to reconsider. I like to argue for the most accurate results.
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